QR Codes: Connecting People, Print & Mobile

QR Codes: Connecting People, Print & Mobile Webinar

Get an introduction into the mobile marketing trend of QR Codes with a webinar presented by MCH Strategic Data and Ruxter Mobile. This one-hour webinar explains the combination of mobile and QR Codes (or 2D barcodes) and how they provide an unprecedented ability to instantly transport potential customers from a direct mail, print, or electronic image to a brand’s mobile presence, regardless of their location.

In this presentation, QR Codes: Connecting People, Print & Mobile, you’ll learn about QR codes and see real direct marketing examples, including:

  • Overview of QR and other 2D barcodes (Aztec, Data Matrix, and QR) — What are they, what’s the difference, and how do they work?
  • QR Code setup — What can QR codes do?
  • Connecting physical and mobile — Understanding mobile marketing best practices and how they apply to QR codes.
  • Examples of QR and 2D barcode campaigns — What works, what doesn’t, and why.

Presented by Mike Craig, Partner & Vice President of Marketing, at Ruxter Mobile.