Data Hygiene

Cleaner, more accurate data

MCH has worked with marketing professionals for decades, and we’ve certainly seen our share of disastrous customer marketing files. If a CRM system is well-maintained and regularly updated, it’s a marketing miracle. Customer files are rarely cleaned of outdated company and contact information, whether it’s customers who haven’t ordered in years or contacts who are no longer at the same company. If this sounds a bit too familiar, your organization is not alone! The good news is that some focus and investment in your customer file could pay huge dividends for your organization.

Industry studies consistently find that growing an existing business relationship is two to five times easier than landing a new customer. It’s vital to have the most up-to-date contact information if you intend on keeping in touch with your customers and prospects with relevant information – after all, it’s how you grow your business. The quality of your contact information is so important that modern Marketing Automation Platforms like Salesforce, HubSpot, or Marketo have implemented strict guidelines. High email bounce rates, low engagement, or lots of bad data will get your marketing environment thrown into quarantine, or even worse: blacklisted. Regularly cleaning and verifying your customer data and enhancing it with valuable location attribute data will help scale marketing communications and properly target your audiences.

Reach out today and get a free quote on what it will take to get your marketing file into first class shape.