April 21, 2025  |  Peter Long

Artificial Intelligence is transforming Email Marketing Success

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AI is Unlocking Smarter Email Targeting for B2B Educational Marketers

In the competitive world of B2B education marketing, getting your message into the right inbox and opened is everything. Traditional methods of pulling educational titles for promotional emails frequently fall short, delivering low engagement and wasting marketing spend. For years MCH has worked with educational product and service companies to help them build better email content, target tighter segments and improved engagement.  MCH has worked on subject lines – using subject line generation tools to help improve message interest and notice.   MCH has worked on call to action words and content that helps provide educators with value.  MCH has worked on proprietary email sending methods to randomize the sends and throttle messages over time so as not to overwhelm district email serves.  All of these technics have helped keep email marketing relevant – effective and cost focused.  But now AI is stepping in to pull better – more targeted lists to start with – and the early results are stunning!

At MCH, we’ve combined the power of artificial intelligence with our proprietary behavioral email data to create a smarter, more efficient promotional targeting solution. Our AI Powered Premium Email Modeling service is helping clients in the education space achieve response rates 5 to 13 times higher than traditional methods—and here’s how.

It Starts with Smart Input

Most marketing campaigns begin with a basic list pull—targeting job titles like superintendents, principals, curriculum directors, or IT coordinators. While these titles are a great starting point, they only scratch the surface of who might be receptive to your message.

With MCH’s AI-enhanced approach, we take your input titles and run them through advanced machine learning models that analyze thousands of successful past campaigns. These models intelligently recommend additional, related titles that have a high likelihood of engaging with similar offers. For instance, if you're targeting principals for a new ed-tech solution, the AI may suggest including assistant principals, instructional coaches, or even library media specialists who’ve shown behavioral interest in similar products.

This AI-driven expansion of your target pool allows your message to reach relevant contacts you might not have considered—without diluting your message or casting too wide a net.

Then Comes Intelligent Reduction

Once we’ve created a broader, relevant audience pool using AI, we apply MCH’s proprietary behavioral email engagement data to do something no standard list pull method can achieve: narrow the list down to those who are most likely to engage.

This behavioral data includes patterns of opens, clicks, and responses across thousands of campaigns. Our modeling doesn’t just predict who’s on the list, it predicts who is more likely to respond. The result is a highly refined, engagement-driven selection set optimized for action.

By targeting only the most receptive individuals within the education sector, you avoid sending to unresponsive contacts, reduce list fatigue, and dramatically increase ROI.

The Results: Engagement that Performs

Clients using MCH’s AI-powered Premium Email Modeling are seeing staggering improvements in campaign metrics:

• 5x to 13x better response rates compared to standard targeting methods
• Smaller sending list sizes - that are way more likely to be successful
• Higher open and click-through rates, produced with smaller sends which indicate stronger relevance and message match
• Improved inbox deliverability, including better performance on Google Spam Tests
• More leads with less sends, with time and creative energy focused on a smaller, more effective list

Why This Matters for B2B Education Marketing

Educational decision-makers are bombarded with emails every day. Reaching them requires more than just the right message, it requires the target group and the right context. By using AI and behavioral data together, MCH ensures your message is not only reaching the inbox, but actually being received by educators that read, click, and acted upon messages like yours.

This isn’t guesswork. This is data-backed marketing intelligence that turns static lists into strategic engagement tools.

Exclusive Access, Maximum ROI

Due to the proprietary nature of our Premium Email Modeling service and the depth of the data behind it, MCH limits access to a select number of clients each year. This ensures every campaign gets the full benefit of our AI-powered attention and delivers the highest possible return on investment.

Ready to see how AI and machine learning can transform your email marketing?
Contact MCH today to find out if your campaign qualifies for Premium Email Modeling.