Obtain Maximum Reach with MCH’s K12 Education Email Data

Obtain Maximum Reach with MCHs K12 Education Email Data for your Next Marketing Campaign Are you building your K-12 marketing strategies with the freshest data possible? If your data provider refreshes their file only 1-2 times per year, chances are, you’re not! MCH Monitor™ Technology listens in real-time to daily marketplace changes, and those changes … Read More

Expanding Career and Technical Education in K-12 schools

The skills gap is real.  More than 80 percent of manufacturers report that talent shortages will impact their ability to meet customer demand. According to Deloitte and The Manufacturing Institute, The Skills Gap in US Manufacturing report, Career and Technical Education in K-12 schools plays a vital role in helping American businesses close the skills gap by … Read More

Quality Data Is the Foundation for Integrated Marketing Strategies

One of the most important elements of an effective integrated marketing strategy is quality data. When focusing on K-12 sales and marketing, using valid education data is key. There are two integrated marketing strategies that utilize data to achieve positive results:        Data-driven marketing Data-driven marketing is based on market insight and analytics to target the … Read More

Quality Data for School Marketing Lists

Only the Best Data will do for School Marketing Lists A strong marketing campaign needs a sound and trusted data source. MCH has been the trusted data source in the industry for more than 80 years. Our database of quality education data is known by its reputation for accuracy, hygiene and reliability. When you invest … Read More

Successful Marketing to K-12 Decision Makers

Successful Marketing to K-12 Decision Makers is Critical When looking to market to the K-12 segment, look no further than MCH Strategic Data. Compiling accurate data is what we do. MCH can help you maximize your reach to K-12 decision makers. Our database includes superintendents, principals, and teachers, in addition to our robust file of … Read More

Early childhood Marketing – One size does not fit all

Do you market to Preschools and Daycare centers?  If so, grouping them together and talking to them similarly is a common pitfall that many people make. Early childhood marketing can be tricky. These institutions may appear similar, but they are extremely different when it comes to making purchase decisions.  That said, you cannot apply the … Read More

How to Leverage Email to Support an Active Sales Team

Many sales teams have taken on larger territories versus in years past.  Do more with less. That seems to be the mantra of many businesses.  As overwhelming as it may feel, there are ways in which you can leverage email and data-driven marketing to support an active sales team. Learn how to create efficiencies that free up valuable … Read More

Webinars Double the Value of Your Marketing Dollars

Would you like to double the value of your marketing dollars?  Webinars are the secret to doing just that. And if you are good, you can more than double your dollars. We tend to compartmentalize our marketing plans with separate line items for email marketing, conferences, social media, lead generation, and marketing research. Launching an … Read More

The Neuroscience of Learning

Science is shaping the K-12 industry. The world of K-12 education is rapidly evolving. Teachers, students and parents are embracing new methods of learning and measurement. Many of these new methods involve the study of neuroscience. As a parent, I look at my own children and see vast differences in their leaning styles, and I’ve adapted my way … Read More

Breaking into the K-12 EdTech Marketplace – Cream Rises to the Top

When looking into the future of K-12 EdTech, it can be beneficial to be reflective of the past.  The tried and true rises to the top, and you know it’s good before you even get a taste of it. The idea of offering a sound product or service at a reasonable cost and backing it … Read More