The Long Tail of Email Marketing

Email marketing messages generally have an impact for a limited time.  This is generally a few days- while recipients receive, open and read their email.  There is an additional impact of email marketing that I think of as the long tail of email marketing. In the world of website marketing, long tail distribution describes the … Read More

Federal Grants to Expand Charter Schools

The Department of Education announced $253 million in federal grants to expand charter schools. These grants are the first for charter schools to be awarded under ESSA and include the following states:  Indiana, Maryland, Minnesota, Mississippi, New Mexico, Oklahoma, Rhode Island, Texas and Wisconsin. In addition, two state-level programs are also among entities receiving $56 … Read More

MCH’s Healthcare Data: Source for Money’s Best Places to Live

Money Magazine just published their highly anticipated report, Best Places to Live 2017. Money.com identified 100 spots that offer a healthy economy, affordable homes, and a high quality of life. In this report, MCH Strategic Data is named as one of the key sources of data that contributed to  “Best Places to Live for 2017” on Money.com’s website. How … Read More

Impacts of Hurricane Irma

On the heels of Hurricane Harvey, the United States is preparing for yet another tropical storm likely to affect the state of Florida.  Hurricane Irma is expected to bring devastating winds to much of the state, regardless of the exact track of the center. As a result of the storm, USPS operations have ceased in … Read More

Impacts of Hurricane Harvey

MCH’s thoughts and prayers go out to our friends, colleagues and partners who have been affected by Hurricane Harvey.  Please see the important information below in response to this unfortunate, tragic situation we are currently facing. The Impacts of Hurricane Harvey Governor Greg Abbott of Texas is calling the storm one of the largest disasters … Read More

Datarista Partners with MCH Strategic Data to Harness the Power of Near- Real-Time Data Integration in a Data-First World

Datarista (Datarista.com), a technology services provider, handpicked MCH Strategic Data (mchdata.com), a leading provider of data and technology solutions, as the premier education data provider for their powerful new integration application that brings near-real-time data ingestion to the masses. Sweet Springs, MO (PRWEB) August 15, 2017 — “Many organizations struggle with poor quality of data and the amount of … Read More

What You Need to Know About New Guidelines for K-12 Edtech Research

The Education Technology Industry Network (ETIN) of SIIA has updated the research guidelines they first published in 2011.  New ESSA legislation includes specific definitions of what counts for evidence of impact in product efficacy research. These new guidelines focus specifically on the K-12 market and will impact any effectiveness research you conduct and present in … Read More