Understanding Charter Schools

The core of the charter school model is the belief that public schools should be held accountable for student learning. In exchange for this accountability, school leaders should be given freedom to do whatever it takes to help students achieve and should share what works with the broader public school system so that all students benefit.

In the early 1990s, a small group of educators and policymakers came together to develop the charter school model. Minnesota’s legislature passed the first charter law in 1991, and the first charter school opened in 1992.

In an effort to uncover new trends and statistics, we recently surveyed over 3,000 Charter School administrators across the nation and released a new eBook “Understanding Charter Schools”.  

“Understanding Charter Schools” is geared toward helping sales and marketing professionals to help them understand market size and growth potential for this segment of the K-12 industry.

The insights in this eBook support the premise that a one-size-fits-all marketing strategy will not work with this audience. Each charter school is built upon a specific charter. Understanding that charter and the expected student performance outcomes will be critical for marketing success.  Establishing relationships with key decision-makers and administrators and grasping what immediate needs they have will help shape product positioning and marketing value propositions.

Understanding Charter School eBook Highlights:

  • Budget data
  • Enrollment Trends
  • Purchasing Factors
  • Current Needs
  • Marketing implications

Download a free copy of the eBook in our resources section.