Survey: K-12 Principals Reveal the Most Important Issue They Face This Year

MCH Strategic Data has conducted a survey of public school principals each fall in 2011, 2012, and 2013 with varying additional co-sponsors including, the National Association of Elementary School Principals (NAESP), and the National Association of Secondary School Principals (NASSP). The purpose of the survey is to track issues that principals confront and see how they evolve. There were 592 respondents in 2011, 571 in 2012, and 627 in 2013.

One of the questions asked each year is “What is the single most important issue you face this year? This question is free form and principals respond in their own voice. For example: “Wisconsin’s crazy Governor”; “Political turmoil within the community, school board, and the superintendent”; or “Morale – teachers, parents, and students”. However, many themes are consistent.

Funding CutsImplementing the
Common Core

In 2011, funding cuts were prominent. There is a lag from the 2008 collapse of the economy and its effect on state and local taxes that provide the bulk of funding for public schools. It is clear that dealing with funding cuts was a dominating issue in 2011. By 2013, however, the funding concern was most important to 13% of principals compared to almost 30% two years earlier. Implementing the Common Core State Standards has become the prominent issue for 19% of principals in 2013 compared to 3% two years ago. Please see the chart below:

Most important issue principals faced 2011-2013

To learn more about the survey results, download the white paper 3rd Annual Principals’ Assessment of Public Education authored by Annie Galvin Teich.

About MCH Strategic Data:
MCH Strategic Data ( is a U.S. based compiler of comprehensive K-12 and early childhood marketing databases. MCH provides email, direct mail, telemarketing, on-line, social media, and geospatial marketing solutions focused on more than five million K-12 educators.  With the launch of Infinite Access and Monitor Service, MCH is the unparalleled provider of solutions for education sales, marketing, and management professionals. The company’s business-to-institution focus includes government agencies, hospitals, medical practices, schools, school districts, and churches. MCH is headquartered in Sweet Springs, Missouri, with additional offices in California, Colorado, Connecticut, Illinois, Massachusetts, and Missouri.