RPM – Response Potential Model™ from MCH
Education Marketing Strategies »
School District Database »
School District Personnel »
School Database »
School Personnel »
You can target the most responsive schools quickly with MCH’s exclusive Response Potential Model. RPM ranks the K-12 market with a proprietary algorithm that identifies the schools and districts most likely to respond to offers for supplemental educational products.
With RPM, the K-12 market is divided into even deciles at the district, elementary, middle, and high school levels. You can target the top-ranked institutions that meet your specific market needs. You can test the RPM super selection for your offerings in advance by asking for a free ESP™ customer database profile to see your penetration in each RPM segment.
For School Personnel, Click here.
For School District Personnel, Click here.
When interpreting counts, Decile 9 is Most Responsive descending in responsiveness to Decile 0, the least responsive.