RPM – Response Potential Model

RPM – Response Potential Model™ from MCH

You can target the most responsive schools quickly with MCH’s exclusive Response Potential Model. RPM ranks the K-12 market with a proprietary algorithm that identifies the schools and districts most likely to respond to offers for supplemental educational products.

With RPM, the K-12 market is divided into even deciles at the district, elementary, middle, and high school levels. You can target the top-ranked institutions that meet your specific market needs. You can test the RPM super selection for your offerings in advance by asking for a free ESP™ customer database profile to see your penetration in each RPM segment.

For School Personnel,  Click here.

For School District Personnel,  Click here.

When interpreting counts, Decile 9 is Most Responsive descending in responsiveness to Decile 0, the least responsive.

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