2019 Principals’ Assessment of Education

K-12 principals share progress, concerns, spending priorities and more. Principals revealed how they make decisions on technology, what types of technology they plan to purchase and who influences those decisions.

National Survey on STEAM Education

MCH and Catapult-X National STEAM education research.  The report highlights findings from almost 3,000 educators and administrators who answered questions about their projected needs for science and STEM education. Educators were able to draw on their knowledge of content, standards, and pedagogy to report which emerging technologies have the most promise and opportunity for them.

Data Velocity eBook

Many organizations struggle with poor quality of data and the amount of time it takes to ingest data.  This leads to poorly produced, inaccurate snapshots of what is happening in the marketplace.  If customers and prospects expect you to know them and also expect you to act with lightning-speed, you will need to be able to access clean, quality data in near-real-time.  Learn how to modernize your data management environment with our latest eBook on Data Velocity.

eBook on Email Marketing

Among the obstacles business to business marketers face is finding a cost-efficient way to market their brand and generate leads. That’s where email marketing comes in. An effective email marketing plan is key to promoting and growing your business, increasing revenue, and retaining valuable customers.  MCH’s latest eBook provides best practices for doing email marketing the right way.

Understanding Charter Schools eBook

Successful charter school sales and marketing programs require an individualistic approach. Each school is built upon a specific charter. Understanding that charter, what it stands for and what the expectations are for student outcomes are critical. To understand more about how to market to charter schools, read our newest eBook.

2018 Principals’ Assessment of Education

The 2018 Principals’ Assessment of education provides data and intelligence on key trends in our public schools across the nation.  K-12 principals share progress, concerns, spending priorities and more.  This year, principals also revealed how they make decisions on technology, what types of technology they plan to purchase and who influences those decisions.

EdWeek: How 4 Tech Titans are Reshaping the Ed-Tech Landscape

As Amazon, Apple, Google, and Microsoft make strategic moves to win access to American schools they also pose a serious and growing competitive threat to large education-focused companies.  Download the report from an MCH partner, EdWeek, to gain insights and learn more.

2017 MCH Principals' Assessment of Education

In early 2017, MCH surveyed close to 1,000 K-12 Public School Principals across the nation. Download the full report to learn about emerging trends, insights and how to engage with this desirable audience.

2017 eBook: Marketing to Teachers

Marketing to teachers requires insight and knowledge on how to communicate with a savvy demographic. MCH Strategic Data provides current market trends and insights on how to market to teachers in 2017.

Teacher Appreciation Week Award Templates

In honor of Teacher Appreciation Week, MCH has made it easy to thank your favorite teacher.  Download these free templates and share with a teacher that you want to recognize.

2017 School Calendar

Reaching educators and district decision makers can be a challenge. Even the most enticing offers can get lost if they happen to hit the inbox during a time when school is not in session. Smart marketers know that timing can make or break your ability to reach the right people.  Let MCH help you reach your audience when and where they will be most receptive.

Three Tips on Evaluating Data

If you are a marketer, you are surrounded by data. Response data, compiled data, data that you purchase and data that is acquired organically. It’s easy to make an assumption that the size of your database has a direct correlation on marketing effectiveness. In many cases, this is far from the truth. Quality matters. And knowing how to evaluate quality is an important trait of an effective marketer.

Tips for Building a Loyalty Strategy for the Institutional Market

Marketing to the institutional market, whether it be government, healthcare, education or religion, is difficult. It’s not even comparable to your traditional B2B approach. Institutions are different. Finding the right person to contact, who can make a decision, requires a mindful, skilled approach. A significant amount of time, resources and accuracy is a common formula used to successfully acquire new customers. So, it’s no surprise that nurturing, growing and keeping them is critical for driving and maintaining profits. A loyalty strategy can set your company apart from the competition while reducing churn and growing sales.

Email is the Anchor to K-12 Integrated Marketing

Quality and accurate email can power your integrated marketing programs.  See how an accurate email address can fuel social media campaigns and more.

Using Data to Identify Your Best Customers

Companies who utilize data and insights to understand their customers make better decisions.  Learn how MCH helped a leading education publisher understand why their business performance changed.  MCH identified  which institutions and education decision-makers were driving sales so they could optimize their growth efforts.