MatchBacks

Use this post-campaign process to identify who responded to your offer. Comparisons can be done by customer name, company, address, and/or more defined data. The matched data will then be rolled up and reported on by key code or list id to reflect how your customers responded and the number of sales and sales dollars that resulted. The Response Lab will work closely with you in order to identify the best results that can then be used to refine future campaigns.