Marketing to Government Entities

A couple of years ago, we co-hosted a webinar with Multi Service, a global transaction management company specializing in billing and payment systems. The resulting white paper, Optimizing the Value of the Purpose-Driven Industry, is a great resource about marketing to government entities.

You may need to jump through some hoops with institutions before you can start cashing in on this profitable business opportunity. The white paper provides actionable steps to become more successful in marketing to city government, county government, state government, and federal government entities.

Learn more about how each of these issues can impact your success:

  • Chain of command
  • Funding
  • Language and terminology
  • Timing
  • Budgeting
  • Preferred Vendor Status
  • Registration
  • Invoice and contract compliance
  • Creditworthiness
  • Purchase thru Payment cycle

MCH has decades of experience in the institutional market segment and can help you develop a targeted marketing strategy to reach decision makers in more than 60 job functions at local government offices.