Building Data-Driven K-12 Marketing Programs

The power of data-driven marketing

Today’s marketers have more control over who, what, when, where and how messages and ads are served.  Digital platforms give marketers the ability to find look-alike audiences with the click of a mouse.  However, the ability to be successful resides in having a clean, accurate customer and prospect database.  Having the most accurate contact information is truly the anchor for every data-driven marketing activity.

Importance of clean data

It’s almost impossible for marketers to be successful if they are working with incomplete or inaccurate data.  Having a clean database with updated contact information is the anchor for marketing campaigns. This especially holds true if you are working in an industry such as K-12 education where there are monthly fluctuations.  Teachers move, retire and change titles.  New teachers enter the workforce. These monthly fluctuations can have a great impact on your ability to grow, uncover new opportunities and build your brand.

MCH makes it easy to maintain a clean K-12 Education Database

MCH recognizes the importance of maintaining a clean database for K-12 education marketing programs. In fact, this need sparked one of MCH’s innovations, our MonitorTM technology.  Our technology listens in real-time for changes that happen in K-12 schools across the nation. Those changes are fed into MCH’s database where contact information is updated. We capture new teachers, remove teachers no longer at the school, update job function changes and more.

Our technology makes it easy and effortless for our customers to automatically receive the most refreshed contact information possible, where every name and job function is verified and re-verified. Because our revolutionary technology touches such a large volume of schools more frequently than any other provider, you’ll be able to get in front of prospects much faster than ever before.

Tips for building a successful data-driven K-12 marketing program

1. Take data hygiene seriously. Start with a clean, updated and accurate K-12 marketing database.
2. Understand the volatility and monthly changes in the marketplace and refresh and update data often.
3. Build look-alike audiences on digital platforms to find more contacts that look like your best contacts.
4. Build powerful segments of customers and prospects. Nurture and move them through the buying cycle. 
5. Test, analyze and optimize.


About MCH Strategic Data

MCH knows education.  After decades of helping educators, students and families, the K-12 and childcare markets are near to our hearts.  Founded on the publishing and distribution of children’s books, MCH has grown into a data information company that commits the same care and quality to our B2B clients as we did directly with schools and families. Learn more at or