Discover the value in the business-to-institution (B2i) market with a free webinar presented by MCH Strategic Data and Multi Service. This one-hour webinar defines institutions—i.e. the .org, .gov, and .edu segments—totaling more than 2 million in the United States. Institutions include healthcare facilities, places of worship, educational organizations, government entities, and other non-profits.
In this presentation, you’ll learn these important facts about the complex B2i market:
- How to adapt your marketing efforts to reach the decision maker
- How institutions conduct business and how they differ from businesses
- The complex process of billing and payments
- Plus, learn how to become an approved federal government vendor!
- Kirk Chritton, Director of Marketing & Product Development, MCH Strategic Data
- Mark O’Connell, President, Multi Service