August 2, 2022  |  Lynn Schear

Why MCH: Building Marketers’ Trust with Quality Data Coverage

At MCH, our proven track record in the data space has created an incredible experience that our clients have come to trust. Through that earned loyalty, we’ve been able to expand our reliable data resources to the education, healthcare and government sectors while still maintaining what’s most important – our clients’ trust in their marketing efforts. Trust in the quality and accuracy of our data, and trust in how we uphold ourselves to do business with our customers and employees.

Today, with many years of insight and experience under our database belts, we’ve positioned our industry–leading data achievements on seven distinct factors that set us apart from the competition:

• Data Quality
• Data Quantity
• Compilation & Verification
• Data Accuracy
• Accessibility
• Personalized Flexibility
• Ethics & Integrity

In part one of this “Why MCH” series, we’re going to discuss how our data quality and data quantity give us a leg up in a noisy industry and position our clients’ marketing efforts for greater overall success. Because quality data coverage is only useful if you know how to actually leverage it. And that’s where we come in.

Where Data Quality Meets Quantity

Anyone can claim to have the most of something, but it’s irrelevant if there’s no substance behind the number. That’s why at MCH, we sweat over even the smallest details while reading the finest print to provide more data coverage and insight for our clients. Because we know that the best sales, marketing and analytics efforts require accuracy above all else.

It’s how we became the trusted source to provide nationwide, up–to–date school district data by the CDC, National Institutes of Health and Harvard during the COVID–19 pandemic. It’s also why our customers return to us for the impressive quantity of high–quality data we provide – because they’ve seen it successfully perform time and time again.

Data Quality – It’s in the Details

At MCH, we compile our high–quality data to be targeted, timely and trusted by using multisource strategies and vetting processes. This comprehensive, multitouch method refreshes the data weekly to create an unmatched compilation process. By updating millions of records a year, we can provide our customers with clean, accurate data they can rely on for their marketing and sales initiatives. Plus, our two–source confirmation and vetting process is supported in collaboration with both NCES and State Education Agencies (SEA) for our U.S. records to further ensure our customers and clients are working with the most recent and confirmed data possible.

Our passion and commitment for data accuracy and quality have fueled our ability to innovate and revolutionize the institutional data business to put our customers in the best position for continued marketing success.

Data Quantity – More Is More

What good is quality data if you don’t have the reach? Simply put, our data coverage and insights are among the best you’ll find anywhere. But don’t take our word for it, just look at the numbers.

In the education field alone, we have more than 5 million K–12 education emails. That’s a total second to none in our industry. Then, add multiple healthcare sectors, such as physicians, nursing homes, dental practices, laboratories and more. We also offer government data, including emergency services, correctional institutions and police. With all of this, you’ve got a trusted partner to deliver insights and outreach across the nation’s most prominent verticals.

But our data quantity doesn’t just stop there. We’ve recently added the Canadian market to our education database. Now, one of the most trusted K–12 education databases in the U.S. is one of the most trusted education databases in all of North America. From finding educator marketing lists, prospects and sales leads, we can help your business better understand and integrate real–time insights to reach more educators across the entire North American market.

Whether you’re looking for a collaborative and consultative partner or a more hands–off approach, we have the strategic means to meet you where you are in the journey. After all, business can be complex, but finding quality and quantitative data for your marketing efforts doesn’t have to be. Not with MCH Strategic Data.

Stay tuned for part 2 in our "Why MCH" blog series as we pull back the curtain on our compilation, verification and accuracy.