Subject lines are crucial to the success of any email marketing campaign. A recent article by Joy Ugi, published in June 2013 WhatCounts Gamechanger newsletter contains great information on how to create a subject line that will increase your open rates.
Ms. Ugi’s top five tips include guidance on positioning content, subject line length, time restraints, personalization, proofing, and more. The article is a quick-read and may provide you with a few ideas on how to craft a more effective subject line.
You can view the entire article here.