James Welsh is the Assistant Director of the Florida Center for Instructional Technology and a doctoral candidate in Childhood Education and Literacy Studies at the University of South Florida College of Education. A former elementary school teacher, James is the program coordinator for technology integration support in the USF College of Education and the project leader for the Technology Integration Matrix K-12 evaluation tools. James has served in a leadership position for technology integration throughout the college since 2006 when he was the lead trainer for the USF College of Education Laptop Initiative. He directs the Tampa Theatre Film Camp, a digital filmmaking summer camp, now in its tenth year. James conducts research with the Contemporary Literacies Collaborative at USF. His research interests include evaluation of educational technology, critical media literacy, student creation of multimedia texts, and the role of genre in student composition.