Tom Croarkin Joins MCH Strategic Data

Sweet Springs, Missouri – December 5, 2011 – MCH Strategic Data announced today that Tom Croarkin, formerly of Sonalysts, has joined the company as a Sales Manager for direct accounts effective November 7, 2011. In this role, Croarkin will work closely with MCH clients to develop successful direct and database marketing strategies.

“MCH is excited to have Tom on board,” MCH’s Director of Sales Joan Whitney said. “He will be a great asset and resource to MCH and our clients in providing insight into both the education and healthcare markets with his strong background in both fields.”

Croarkin began his career selling direct marketing services at Market Data Retrieval (MDR) in 1980, progressing to the level of National Sales Manager. He specialized in providing high quality consultation and support for a large number of national accounts. He also held data related positions at Dun & Bradstreet for their Online Services group. In his position at Sonalysts, he consulted with companies in healthcare, insurance, financial services, industrial, and hi-tech product marketing.

“I’m thrilled to be joining the MCH family,” Croarkin said. “In my new role, I will have the opportunity to provide top-quality data and marketing solutions to marketers in the healthcare industry and beyond. I look forward to continuing MCH’s history of building long-lasting relationships with existing MCH clients, as well as creating new ones with marketers that are seeking to increase their reach with MCH’s responsive data.”

About MCH Strategic Data
MCH Strategic Data (, founded in 1928, is the new compiler of the QED Education Database, a comprehensive K-12 marketing database solution; as well as the new owner of Wilson Marketing Group, a market research firm specializing in the early childhood market. MCH provides email, direct mail, telemarketing, and social media marketing solutions focused on more than 5 million K-12 educators. The company’s business-to-institution focus also includes government agencies, hospitals, medical practices, schools, school districts, and churches. MCH is headquartered in Sweet Springs, Missouri, with additional offices in California, Colorado, Connecticut, and Illinois.