Tips for Marketing to Nursing Homes

Look to MCH Strategic Data for tips for marketing to nursing homes, as well as accurate, up-to-date marketing lists.

For non-medical products or services, try targeting the Nursing Home Activities Director.

Tips for Marketing to Nursing Homes: Depending on the type of product or service you are presenting in your campaign, it may be helpful to address your campaign to specific nursing home job titles. For example, if your company sells arts and crafts supplies, it would be wise to direct your campaign to the specific position that would be in charge of purchasing those materials: the Activities Director. MCH Strategic Data provides marketing data for many specific nursing home job titles, including Admissions Director, Alzheimer’s Services Director, Food Services Director, Medical Director, Nursing Services Director, Chief Purchasing Officer, Housekeeping Director, Physical Therapy/Rehab Director, In-Service Education Director, and many others.

Reach out to Assisted Living and Retirement Homes as well.

While your campaign may be directed towards nursing homes, it may also benefit to expand your campaign to market to assisted living and retirement homes as well, since they provide similar long-term care and housing. MCH Strategic Data’s nursing home database includes data for nursing homes, assisted living facilities, corporate HQ, and retirement homes so you can create a campaign that is as broad or specific as you need.

Create a custom, targeted campaign based on a variety of attributes.

A highly targeted campaign is typically designed to improve conversion rates and use funds efficiently. With a custom nursing home marketing list from MCH Strategic Data, you can create a targeted campaign based on a variety of specific nursing home attributes. Select services provided, such as Alzheimer’s/Dementia care, continuing care, mentally disabled services, physical therapy services, rehabilitation services, or sub-acute care. You may also wish to select the funding source (public or private), the ownership (corporation, government, hospital, VA, etc), or the number of employees.

For more tips for marketing to nursing homes, or to get a quote on a custom nursing home marketing list, contact MCH Strategic Data today.