Quality Data Is the Foundation for Integrated Marketing Strategies

One of the most important elements of an effective integrated marketing strategy is quality data. When focusing on K-12 sales and marketing, using valid education data is key. There are two integrated marketing strategies that utilize data to achieve positive results:        Data-driven marketing Data-driven marketing is based on market insight and analytics to target the … Read More

Marketing Automation and Quality Data

Marketing Automation Campaigns are Only as Good as the Data That Drives Them. The beauty of having a robust marketing automation program is that you can develop a pre-planned campaign keep your message in front of your audience.  After the initial campaign is developed and tested, there level of involvement from a marketing manager is … Read More