Infographic Depicts How Use of Real-time Data Doubles Click-through Rates

MCH Strategic Data offers cost-effective education marketing data that achieves higher campaign results Sweet Springs, Mo. (Sept. 29, 2014)­ – The leading provider of real-time educational marketing data, MCH Strategic Data, releases an infographic depicting the frequency of school personnel changes and the optimal time for education marketing. Data for the infographic was gathered through … Read More

MCH Strategic Data Tracks Seasonal Hiring of School Staff

Analysis confirms July, August and September are months of greatest change; estimates 8 to 10 percent of school personnel are new to their institutions in three-month period Sweet Springs, Mo. (Aug. 19, 2014)­ – Nearly 50 percent of students will return to school from Aug. 18-29 as depicted in this interactive graphic from MCH Strategic … Read More

Near Real-time Updating is an Opportunity for Near Real-time Marketing

A very interesting season is upon us. For nearly a year now, we have tracked the results of our new monthly updating process. Through that process we have been able to measure the seasonal hiring of new teachers and other school staff. As expected, July, August, and September are the months of greatest change but … Read More

MCH Provides Fresh Data for School Marketing Lists

When planning your next education marketing campaign, don’t underestimate the power of fresh data for school marketing lists. With a school marketing list provided by MCH Data, you can rest assured knowing our staff meticulously monitors our data and updates our school marketing lists each month. This unique monitoring service is designed to ensure you … Read More

Monitor Service Update: Gearing Up For Back-To-School

Monitor Service Progress: We continue to make progress with our revolutionary new compiling methodology, the Monitor Service, in which we update and verify all school personnel each and every month. The essence of it is that we check the schools’ websites each month and update our database with the changes we see, enabling us to … Read More

Monitor Service Update: 2.5 Million Names Verified Monthly

We continue to make progress with our Monitor updating process. If you don’t recall, the Monitor service is a revolutionary new compiling methodology MCH is using to update and verify school personnel. The essence of it is that we check the schools’ websites each month and update our database with the changes we see, enabling … Read More

New Monitor test results reveal 25% more unique names

If you’re not using MCH Monitored names, you are missing 25% of your potential market. We have just received the results from a customer who compared 76,700 of our Monitored names in selected job functions to the equivalent names from a long established education mailing list source. They examined the MCH “New-to-School” names that were … Read More

Webinar: School Marketing Game Changer

Listen now!  School Marketing Game Changer Webinar, May 20, 2014 There has been a significant breakthrough in the compilation of K-12 data. This new process can dramatically improve the results of your direct mail and email marketing campaigns. Educators are constantly on the move. They change schools, grades, subjects, and/or move in and out of … Read More

Monitor Service Update: Monitored Schools Up 71%, K-12 Personnel Up 51%

I last updated our Monitor progress in January, 4 months after we announced this new service. Seven months have now passed and our counts have grown substantially as you can see below. If you don’t recall, the Monitor service is a revolutionary new compiling methodology MCH is using to update and verify school personnel. The … Read More

If you loved QED, you need to read this!

If you loved QED, you’re going to love what MCH has done with QED even more! We have been very busy during the four years that have passed since we acquired Quality Education Data. If you haven’t taken a look at MCH for a while, the time is now. We are bringing innovation, technology, and … Read More