Institutions: How to Capitalize on Influencers to Grow Your Business

The landscape of institutional purchasing can make it difficult to identify the actual decision-maker. You need a data-driven marketing partner that understands how institutions work. The mistake that many data and information companies make is that they treat institutions the same as businesses. The same rules do not apply and can lead to inaccurate data … Read More

Business-to-Institution Marketing: Optimizing the Value of the Purpose-Driven Industry

Discover the value in the business-to-institution (B2i) market with a free webinar presented by MCH Strategic Data and Multi Service. This one-hour webinar defines institutions—i.e. the .org, .gov, and .edu segments—totaling more than 2 million in the United States. Institutions include healthcare facilities, places of worship, educational organizations, government entities, and other non-profits. In this … Read More