The Long Tail of Email Marketing

Email marketing messages generally have an impact for a limited time.  This is generally a few days- while recipients receive, open and read their email.  There is an additional impact of email marketing that I think of as the long tail of email marketing. In the world of website marketing, long tail distribution describes the … Read More

How to Leverage Email to Support an Active Sales Team

Many sales teams have taken on larger territories versus in years past.  Do more with less. That seems to be the mantra of many businesses.  As overwhelming as it may feel, there are ways in which you can leverage email and data-driven marketing to support an active sales team. Learn how to create efficiencies that free up valuable … Read More

Marketing Automation and Quality Data

Marketing Automation Campaigns are Only as Good as the Data That Drives Them. The beauty of having a robust marketing automation program is that you can develop a pre-planned campaign keep your message in front of your audience.  After the initial campaign is developed and tested, there level of involvement from a marketing manager is … Read More

Accurate Lists for Email Marketing to Schools- Improve Your Data, Improve Your Results

For a successful campaign, improve your email marketing to schools with fresh, accurate data from MCH Data. MCH is trusted throughout the country to provide accurate lists for email marketing to schools. Accurate email marketing lists with fresh, updated data are designed to improve your marketing results by giving you targeted lists and recent data. … Read More

Making the Most of Your Email Marketing in 2017

Email continues to be an integral channel in 2017. However, like with any medium, there are always ways to improve results. The days of “spray and pray” emailing are long behind us, replaced by account-based marketing and one-to-one messaging.  Customers and prospects expect you to know them and understand them and provide a good user … Read More

The importance of using email as a prospecting tool

Messaging to professionals about your business is how email prospecting can be a very powerful addition to your overall marketing plan. It is OK to email prospects at their professional email addresses. As a professional email marketer for over 10 years, I recommend prospecting email as a part of your overall marketing strategy. The trick … Read More

Back-to-School BOGO

Buy ONE email deployment Get ONE FREE!* Call now 800-776-6373 or complete the form below for more information. *Back-to-School BOGO pricing is based on Channel_e Prospect deployment pricing. Normal fees, minimum order, and selection charges apply. Subject line change allowed on 2nd deployment to non-responders. Other changes will be billable at a rate of $100/hr. … Read More

10 Email Trends Guaranteed to Increase Your Success

Listen to MCH Strategic Data’s webinar, 10 Email Trends Guaranteed to Increase Your Success by Reggie Brady, a leading authority on Internet marketing, email, and social media. In the webinar, you’ll learn 10 valuable email-marketing trends, including: What marketers are doing right and what they are doing wrong New tips on spicing up email creative What … Read More