Building Data-Driven K-12 Marketing Programs

The power of data-driven marketing Today’s marketers have more control over who, what, when, where and how messages and ads are served.  Digital platforms give marketers the ability to find look-alike audiences with the click of a mouse.  However, the ability to be successful resides in having a clean, accurate customer and prospect database.  Having … Read More

What You Need to Know About Accessing the Mobile Web

Last year, mobile access to the Internet overtook access by laptop or desktop computers. CNN Money reported that, “Mobile devices accounted for 55% of Internet usage in the United States in January. Apps made up 47% of Internet traffic and 8% of traffic came from mobile browsers.” These numbers have continued to rise each month … Read More

New Report Highlights Gaps and Opportunities in Ed-tech Purchasing

There is a disconnect between districts and educational technology providers on the effectiveness of current procurement processes according to a new report. Sponsored by Digital Promise and the Education Industry Association and paid for by the Bill and Melinda Gates Foundation, Improving Ed-tech Purchasing states that 66% of providers are unhappy with the procurement process … Read More

Does Common Core Have a Branding Problem?

In her first piece for the new Education Post, Tracy Dell’Angela suggests that the real issue around Common Core Standards is that they have a branding problem. Referencing the 2014 EdNext data, she says: “Americans… want clear, consistent guidelines for what students should know and be able to do in math, reading and writing from … Read More

STEM Skills Scarcity in Today’s Marketplace

There has been so much controversy about the Common Core over the last year that it’s helpful to remember that it was initially the business community that called for a set of benchmarked skills to ensure that high school graduates were ready for college and career. Businesses needed high caliber applicants to take jobs in … Read More

State Reversals of Common Core Pick Up Momentum

As Betsy Corcoran noted in EdSurge recently, it’s a year since Randi Weingarten of the American Federation of Teachers (AFT) called for a moratorium on any high-stakes consequences from Common Core tests. Representing the interests of her members, Weingarten expressed a desire for caution as the country transitioned to the more rigorous standards. Over the … Read More

MCH Data Offers up-to-date Continuing Education Marketing Lists

At MCH, we understand the importance of accurate data to marketing campaigns. That is why we strive to provide the most up-to-date continuing education marketing lists in the data compilation industry. In addition to offering continuing education marketing lists, MCH Strategic Data also provides business to business and robust data for the religion, education, government, … Read More