Education Marketing Strategies

MCH Education Marketing Strategies & Tips The Education industry is enormous and encompasses institutions ranging from small private schools to large metropolitan districts with sub-district offices. MCH compiles an extensive amount of information about schools and school districts so be sure to dig deeper by going to our Data Counts page and download our current digital … Read More

Print Remains Powerful (in a Digital World)

One of my favorite movies, IN GOOD COMPANY, stars Dennis Quaid as Dan Foreman, an advertising sales manager who works for the fictional Sports America magazine. I sympathize with Dan when he takes a 6-hour flight from Newark to Los Angeles, for a meeting with a key prospect…a meeting that lasts less than 30 minutes. … Read More

Understanding Educational Purchasing

Learn More About District-Level Purchasing Trends Listen to the MCH webinar, Understanding Educational Purchasing, to learn more about the recently commissioned District Administration (DA) K-12 Buyer Survey. Daniel Kinnaman, DA Publisher, covered district-level trends in purchasing responsibilities, utilization of purchasing teams, specific budget forecasts for the 2012-2013 school year, and district administrators’ personal influence regarding … Read More