How Email Testing Paved the Way for 400% ROI in Direct Mail

Problem: How do you guarantee solid results in direct mail when you have no idea what the offer, price point, or creative approach should be? Answer: Test first in email. Email test results can correlate to direct mail results when testing audience, subject line, offer, etc. Best of all, email has a 24 hour curve … Read More

Marketing to Churches – Timing Matters!

If you are marketing to Christian churches, getting your offer in front of decision makers prior to Easter and Christmas is very important. These two holidays represent the peak donation times. This year Easter is early so the time to launch your campaign is now. Don’t forget that now is the time many churches make … Read More