Meet an MCHer: President of MCH Amy Rambo

  Forward-thinking.  Efficient.  Innovative.   Success has a broad meaning for me.  I look beyond being successful in the workplace, but also look at my contributions as a mother, wife, friend, sister, aunt, etc. Family is important to me, and I respect others who have my same values.   What do you enjoy most about … Read More

Building Data-Driven K-12 Marketing Programs

The power of data-driven marketing Today’s marketers have more control over who, what, when, where and how messages and ads are served.  Digital platforms give marketers the ability to find look-alike audiences with the click of a mouse.  However, the ability to be successful resides in having a clean, accurate customer and prospect database.  Having … Read More

Institutions: How to Capitalize on Influencers to Grow Your Business

The landscape of institutional purchasing can make it difficult to identify the actual decision-maker. You need a data-driven marketing partner that understands how institutions work. The mistake that many data and information companies make is that they treat institutions the same as businesses. The same rules do not apply and can lead to inaccurate data … Read More