Marketing Automation and Quality Data

Marketing Automation Campaigns are Only as Good as the Data That Drives Them. The beauty of having a robust marketing automation program is that you can develop a pre-planned campaign keep your message in front of your audience.  After the initial campaign is developed and tested, there level of involvement from a marketing manager is … Read More

Making the Most of Your Email Marketing in 2017

Email continues to be an integral channel in 2017. However, like with any medium, there are always ways to improve results. The days of “spray and pray” emailing are long behind us, replaced by account-based marketing and one-to-one messaging.  Customers and prospects expect you to know them and understand them and provide a good user … Read More