How to Leverage Email to Support an Active Sales Team

Many sales teams have taken on larger territories versus in years past.  Do more with less. That seems to be the mantra of many businesses.  As overwhelming as it may feel, there are ways in which you can leverage email and data-driven marketing to support an active sales team. Learn how to create efficiencies that free up valuable … Read More

Marketing Automation and Quality Data

Marketing Automation Campaigns are Only as Good as the Data That Drives Them. The beauty of having a robust marketing automation program is that you can develop a pre-planned campaign keep your message in front of your audience.  After the initial campaign is developed and tested, there level of involvement from a marketing manager is … Read More

Accurate Lists for Email Marketing to Schools- Improve Your Data, Improve Your Results

For a successful campaign, improve your email marketing to schools with fresh, accurate data from MCH Data. MCH is trusted throughout the country to provide accurate lists for email marketing to schools. Accurate email marketing lists with fresh, updated data are designed to improve your marketing results by giving you targeted lists and recent data. … Read More

The importance of using email as a prospecting tool

Messaging to professionals about your business is how email prospecting can be a very powerful addition to your overall marketing plan. It is OK to email prospects at their professional email addresses. As a professional email marketer for over 10 years, I recommend prospecting email as a part of your overall marketing strategy. The trick … Read More