John Gagnon’s September 19th post discusses “big data” and what to do with it. John said, “…data is just numbers until used to answer questions. Then it becomes insight.”
PowerMap is an amazing tool that was previously known as GeoFlow Preview. The software enables users to chart data with 3D columns overlaid on a map over time. Microsoft used MCH data to illustrate the value of PowerMap. We were excited to see how our 2013 First Day of School data was used to help marketers visualize the importance of switching from a national to a region-specific back-to-school campaign.