We have just received the results from a customer who compared 77,000 of our Monitored names in selected job functions to the same data from a long established education mailing list source. The results?
25% of the MCH names were found to be unique.
Remember, these unique MCH names were all verified to be on the schools’ websites a few weeks before they were delivered by MCH in March. The likelihood that they are not valid is vanishingly small.
What does this mean to you? Obviously, if you are not using MCH’s Monitored names, you are missing a highly significant 25% of your market.
Let’s extrapolate a bit. 76,700 records is a significant test. As of May 19, 2014, MCH has 2,420,000 Monitored names. If 25% are unique (and we know they are valid), there are 605,000 unique names available from MCH right now!
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