MCH Strategic Data Introduces Infinite Access

SWEET SPRINGS, MO – November 1, 2012 – MCH Strategic Data is proud to introduce Infinite Access, the revolutionary on-line tool that provides 24×7 access to over 5 million education leads. This latest product innovation from MCH will change the way marketers reach schools, districts, and educators.

MCH Infinite Access is a comprehensive database that includes the K-12 marketing universe comprised of 121,656 schools, 15,447 school districts, and 5 million educators by name, primary and secondary job function, phone number, and email address. Education marketers can use Infinite Access for direct mail lists, sales prospecting, market research, territory analysis, and much more.

MCH CEO Peter Long said, “Infinite Access is an online subscription-based tool that puts school and district data into easy-to-use searches for lead generation, analytics, and sales. It is simply unparalleled in the marketplace. It delivers new features that will help users become more efficient, effective, and successful in education marketing.”

Infinite Access incorporates leading-edge mapping technology to show District and School locations in either a standard road map or bird’s eye geospatial view. Users can easily zoom in to see playground equipment, athletic facilities, buildings and grounds. The Profile function provides the chief administrator’s name and contact information, programs available at the institution, and the linkage between a district and its schools or a school and its parent district. Profiles can be printed for sales calls, presentations, and analysis.

Executives are using Infinite Access to develop business strategies, budget plans, and forecasts. Sales Managers use the online tool to identify opportunities, analyze and manage territories, and train sales teams. Marketers can take analytics to the next level by structuring unlimited what-if scenarios and receiving instantaneous answers.

MCH is hosting a free, 30-minute webinar on Thursday, November 8, 2012, to showcase Infinite Access features. Interested parties can register for the event at https://mchevents.webex.com/mw0307l/mywebex/default.do?siteurl=mchevents.

MCH President, John F. Hood said “MCH has invested heavily in bringing new products and services to the education market and we are committed to providing the highest quality data and the most innovative products and services to our clients.”

About MCH Strategic Data
MCH Strategic Data (www.mchdata.com) is a U.S. based compiler of comprehensive K-12 and early childhood marketing databases. MCH provides email, direct mail, telemarketing, on-line, social media, and geospatial marketing solutions focused on more than five million K-12 educators. The company’s business-to-institution focus includes government agencies, hospitals, medical practices, schools, school districts, and churches. MCH is headquartered in Sweet Springs, Missouri, with additional offices in California, Colorado, Connecticut, Illinois, Massachusetts, and Missouri.