Sweet Springs, Missouri – December 19, 2011 – MCH Strategic Data announced today that Liz Petersen has joined the company as a Sales Manager for direct accounts effective December 13, 2011. In this role, Petersen will work closely with MCH clients to develop successful direct and database marketing strategies.
“MCH is excited to have Liz as part of our team,” MCH’s Director of Sales Joan Whitney said. “With her strong background and knowledge of data marketing and list services, Liz will be a valuable resource to MCH and our clients in providing insight on direct mail and email marketing, research, and analytics.”
Petersen spent twelve years at MKTG Services/CMG Direct where she held several executive positions, including Director of Sales & Marketing and VP of Education Sales. Liz also held positions as List Broker and Sales Manager where she was responsible for providing consultation to clients on direct mail and email marketing, research, analytics, and database segmentation. In addition, Liz has held Director of Marketing positions in her career and understands the value of marketing and social media tactics to create client engagement.
“I’m happy to be joining the MCH family,” Petersen said. “I look forward to building long-lasting relationships with my clients by providing them with quality data that meets their marketing goals and results in tremendous response rates.”
About MCH Strategic Data
MCH Strategic Data (www.mchdata.com), founded in 1928, is the new compiler of the QED Education Database, a comprehensive K-12 marketing database solution; as well as the new owner of Wilson Marketing Group, a market research firm specializing in the early childhood market. MCH provides email, direct mail, telemarketing, and social media marketing solutions focused on more than 5 million K-12 educators. The company’s business-to-institution focus also includes government agencies, hospitals, medical practices, schools, school districts, and churches. MCH is headquartered in Sweet Springs, Missouri, with additional offices in California, Colorado, Connecticut, Illinois, Massachusetts, and Missouri.