How to Use Data to Build a Well-Timed Campaign

Back to SchoolJohn Gagnon, Bing Ads Evangelist at Microsoft recently blogged about how to use data to build a well-timed campaign, specifically for back to school, using Bing Ads and AdWords. The post includes information about how the first day of school often determines when parents begin their back-to-school shopping, the date students return to school, and how to apply that data to your marketing campaigns. Read John’s blog now.