MCH convened its Early Childhood Marketing Leadership Council in October 2013 to look at some of the trends that will impact early childhood education in coming years. One trend popped out. It was the growing realization that school readiness needs to start at much younger ages than currently provided, in fact at birth or even before.
Suzanne Thouvenelle, Content Liaison for the Head Start Information and Communications Center, and one of our esteemed council members predicted that Head Start which currently serves mainly 4 and 3 year olds, will leave that age group mostly to the states. Head Start will focus on Early Head Start which currently serves only 4% of the population of the 0-1 age group. In fact, on November 13, 2013 the bipartisan Strong Start for America’s Children Act of 2013 was introduced. The intent of the bill is to triple the number of very young children with access to Early Head Start to 15% of the population. Amazingly given this Congress, both this bill and the reauthorization of the Child Care and Development Block Grant have been introduced with bipartisan support. Odds are something will happen that’s positive for early childhood education.