Embarking on a direct mail campaign for government employees? Create targeted, custom mailing lists for government employees with accurate, up-to-date data from MCH Strategic Data.
Before beginning your next direct mail campaign for government employees, consider creating custom mailing lists for government employees. Custom mailing lists can help to improve conversion rates and save funds. Learn how you can work with the data professionals at MCH Strategic Data to create a targeted, effective campaign! Here are a couple of tips to get you started:
1. Create custom mailing lists for government employees by specifying job title.
Depending on the content of your direct mail campaign, it may be beneficial to direct the campaign to specific job titles within local government offices. MCH Strategic Data offers mailing addresses, telephone numbers, and email addresses for government employees in the following areas:
- Administrative Personnel (County Clerk, Elections Director, Human Resources Director, Mayor, Risk Manager, Veterans Affairs Director, etc.)
- Community Development (City Engineer, Housing Director, Land Commissioner, Zoning Administrator, Registrar, Planning Director, etc.)
- Finance (City Assessor, County Auditor, Budget Director, Finance Director, Purchasing Agent, Tax Collector, Treasurer, etc.)
- Judicial (Court Clerk, District Attorney, Magistrate, Presiding Judge, Probate Judge, Public Defender, etc.)
- Public Service (Animal Control Officer, Director of Aging, Parks and Rec Director, Public Safety Coordinator, etc.)
- Public Works (Aviation Director, Roads and Bridges Director, Utilities Director, Street Superintendent, Pollution Control Director, etc.)
2. Create custom mailing lists for government employees by specifying additional selections.
You can create even more targeted mailing lists for government employees by specifying additional selections, such as local population, NAICS code-primary, person new-to-file date, population score, SIC code-primary, URL, or wealth score. An MCH Strategic Data representative can help you navigate the various ways you can customize a mailing list to create an effective, targeted campaign.