Church Marketing Strategies from MCH
There is no such thing as a “typical” American church. Marketing to Churches requires different selections than those found on general compiled business databases. For example, it’s common to select businesses based on their sales volume, number of employees, or number of years in business. None of those selections work well when choosing which Churches should receive your offer. For example, a church might have only two full-time, paid employees, but have annual expenditures of millions of dollars.
At MCH, when we identify a Church, you can be sure the institution is really a church. We use strict business rules when compiling data about America’s churches. We focus on churches that have a denominational affiliation, a regular meeting place, and scheduled services because these churches are more likely to have sufficient income to make purchases.
MCH can help you reach churches, synagogues, and other religious groups throughout the U.S. The data we compile on churches and synagogues includes mailing and physical addresses, telephone numbers, local population, NAICS codes, SIC codes, population score, wealth score, and more.
We also compile Church Personnel data including postal addresses, email addresses, and telephone numbers for Pastors, Priests, Rabbis, Directors of Religious Education, Music Directors, Choir Directors, Youth Ministers, and Secretaries.
If you are marketing to Christian churches, getting your offer in front of decision makers prior to Easter and Christmas is very important. These two holidays represent the peak donation times. Many churches also make plans for Vacation Bible School and other summer youth programs in early spring. Other factors that influence a church’s buying power include denomination, size, and wealth score.
Marketers should use caution when using a title slug for Churches because the proper title of the decision maker such as Pastor or Rabbi varies between religions and denominations.
Every MCH-compiled Church mailing address is covered by our GetThere™ Guarantee.
Contact the MCH team today to learn more about our Church marketing database and how our Church mailing lists and Church email lists can help you boost response rates and achieve your marketing goals.