Using data and analytics to find your best customers

Today, businesses face immense challenges and fierce competition.  They are trying to stay competitive in crowded marketplaces.  They are also trying to understand their customers and find more customers in an efficient and cost-effective way.  Businesses also have access to more data today than they did in the past.  Marketers can see real-time results from … Read More

Data is Compiled and Verified in the United States

Our data is compiled and verified in the United States. In an era where call centers and data compiling is often done overseas, MCH Strategic Data has made a concerted effort to keep their research and verification practice right in America’s Heartland.  For Peter Long, CEO of MCH Strategic Data, it’s simply the best way … Read More

Big Data – Embracing Quality Data

Data Quality is Important in the Era of Big Data Today, the K-12 education sector has embraced big data.  But, this acceptance, for many companies, has resulted in bad data.  In fact, bad data has become more and more commonplace.  Companies have embraced new technology, such as cloud computing and analytics, all in a rush … Read More

MCH Reveals Data-Driven Insights on the State of K-12 education

For years, MCH has had a pulse on the education industry. Not only does MCH maintain the most updated K-12 education database, but they also spot and track marketplace trends and reveal data-driven intelligence on the sector. Educators talk candidly about spending, technology needs, and their most prevalent concerns. According to Angela Ridpath, VP Marketing for MCH … Read More

Best in class healthcare data

MCH Strategic Data has made it easy for businesses to build extraordinary healthcare marketing programs using their comprehensive healthcare data. Real-time healthcare data intelligence from multiple sources is now accessible across CRM and marketing automation platforms with their DataLocity application. Companies targeting the healthcare industry looking to build extraordinary healthcare marketing programs can now build … Read More

Healthcare Data from MCH is Available in the Lightning Data Engine.

Healthcare data from MCH is now accessible in salesforce.com’s Lightning Data Engine. The healthcare industry is rapidly evolving, and so is the need for analytics and business intelligence. In an effort to bring this intelligence to the masses, MCH and Salesforce have partnered to offer quality healthcare data within the new Lightning Data Engine inside of … Read More

Territory management is much easier with quality data.

Wouldn’t it be nice to have a crystal ball that could help you more accurately predict sales revenue?  When talking to sales leaders, some of the biggest pain points in creating successful sales environments include accurately defining market penetration and territory values and finding ways to determine predictable sales pipelines. Spotting trends and predicting outcomes … Read More

MCH partners with Marketo to simplify data-driven marketing.

  MCH Strategic Data partners with Marketo to launch a powerful new feature that ingests quality MCH data into the Marketo platform.  This feature allows Marketo users to cleanse, match, append and prospect.   “Many marketing organizations are dependent on their IT partners for database management.  Whether it be for data hygiene services or appending … Read More

Federal Grants to Expand Charter Schools

The Department of Education announced $253 million in federal grants to expand charter schools. These grants are the first for charter schools to be awarded under ESSA and include the following states:  Indiana, Maryland, Minnesota, Mississippi, New Mexico, Oklahoma, Rhode Island, Texas and Wisconsin. In addition, two state-level programs are also among entities receiving $56 … Read More