Marketing Automation and Quality Data

Marketing Automation Campaigns are Only as Good as the Data That Drives Them. The beauty of having a robust marketing automation program is that you can develop a pre-planned campaign keep your message in front of your audience.  After the initial campaign is developed and tested, there level of involvement from a marketing manager is … Read More

Building Data-Driven K-12 Marketing Programs

The power of data-driven marketing Today’s marketers have more control over who, what, when, where and how messages and ads are served.  Digital platforms give marketers the ability to find look-alike audiences with the click of a mouse.  However, the ability to be successful resides in having a clean, accurate customer and prospect database.  Having … Read More

Making the Most of Your Email Marketing in 2017

Email continues to be an integral channel in 2017. However, like with any medium, there are always ways to improve results. The days of “spray and pray” emailing are long behind us, replaced by account-based marketing and one-to-one messaging.  Customers and prospects expect you to know them and understand them and provide a good user … Read More

The importance of using email as a prospecting tool

Messaging to professionals about your business is how email prospecting can be a very powerful addition to your overall marketing plan. It is OK to email prospects at their professional email addresses. As a professional email marketer for over 10 years, I recommend prospecting email as a part of your overall marketing strategy. The trick … Read More

Marketing Sandwich

The other day I got an email from someone I did not know.  It had a catchy subject line that piqued my interest so I opened it to find out more.  Once I started reading however, the message completely missed the mark for me. Even though the content was short and to the point, they … Read More

How Email Testing Paved the Way for 400% ROI in Direct Mail

Problem: How do you guarantee solid results in direct mail when you have no idea what the offer, price point, or creative approach should be? Answer: Test first in email. Email test results can correlate to direct mail results when testing audience, subject line, offer, etc. Best of all, email has a 24 hour curve … Read More

Back-to-School BOGO

Buy ONE email deployment Get ONE FREE!* Call now 800-776-6373 or complete the form below for more information. *Back-to-School BOGO pricing is based on Channel_e Prospect deployment pricing. Normal fees, minimum order, and selection charges apply. Subject line change allowed on 2nd deployment to non-responders. Other changes will be billable at a rate of $100/hr. … Read More

MCH Provides Fresh Data for School Marketing Lists

When planning your next education marketing campaign, don’t underestimate the power of fresh data for school marketing lists. With a school marketing list provided by MCH Data, you can rest assured knowing our staff meticulously monitors our data and updates our school marketing lists each month. This unique monitoring service is designed to ensure you … Read More

Monitor Service Update: Gearing Up For Back-To-School

Monitor Service Progress: We continue to make progress with our revolutionary new compiling methodology, the Monitor Service, in which we update and verify all school personnel each and every month. The essence of it is that we check the schools’ websites each month and update our database with the changes we see, enabling us to … Read More