The Long Tail of Email Marketing

Email marketing messages generally have an impact for a limited time.  This is generally a few days- while recipients receive, open and read their email.  There is an additional impact of email marketing that I think of as the long tail of email marketing. In the world of website marketing, long tail distribution describes the … Read More

Becoming an Email Investigator

Finding the Right Clues is Critical to Email Success Get to Know Your Audience—Below the Surface For the past few years, responsive email has been at the top of email marketing best practices for good reason. With record percentages of people using mobile phones and devices, it seems that nearly everyone is reading their email … Read More

Best Practices for Using Marketing Automation Platforms Without a CRM Connection

How to Leverage Email to Support an Active Sales Team –  Part 2 Today, many companies face the dilemma of not being able to fully automate a connection between a CRM and marketing automation platform.  However, that should not interfere with the ability for sales and marketing teams to collaborate and bring efficiency to the … Read More

How to Leverage Email to Support an Active Sales Team

Many sales teams have taken on larger territories versus in years past.  Do more with less. That seems to be the mantra of many businesses.  As overwhelming as it may feel, there are ways in which you can leverage email and data-driven marketing to support an active sales team. Learn how to create efficiencies that free up valuable … Read More

Looking for K-12 teacher email lists?

If you’re looking for K-12 teacher email lists, MCH Strategic Data can help you! Our Monitor Service enables us to provide you with the most accurate K-12 teacher email lists available and new names no other compiler can provide. We can help you reach teachers at their school and home by postal, email, or phone. … Read More

Marketing Automation and Quality Data

Marketing Automation Campaigns are Only as Good as the Data That Drives Them. The beauty of having a robust marketing automation program is that you can develop a pre-planned campaign keep your message in front of your audience.  After the initial campaign is developed and tested, there level of involvement from a marketing manager is … Read More

Accurate Lists for Email Marketing to Schools- Improve Your Data, Improve Your Results

For a successful campaign, improve your email marketing to schools with fresh, accurate data from MCH Data. MCH is trusted throughout the country to provide accurate lists for email marketing to schools. Accurate email marketing lists with fresh, updated data are designed to improve your marketing results by giving you targeted lists and recent data. … Read More

Building Data-Driven K-12 Marketing Programs

The power of data-driven marketing Today’s marketers have more control over who, what, when, where and how messages and ads are served.  Digital platforms give marketers the ability to find look-alike audiences with the click of a mouse.  However, the ability to be successful resides in having a clean, accurate customer and prospect database.  Having … Read More