What You Need to Know About New Guidelines for K-12 Edtech Research

The Education Technology Industry Network (ETIN) of SIIA has updated the research guidelines they first published in 2011.  New ESSA legislation includes specific definitions of what counts for evidence of impact in product efficacy research. These new guidelines focus specifically on the K-12 market and will impact any effectiveness research you conduct and present in … Read More

Understanding Charter Schools

The core of the charter school model is the belief that public schools should be held accountable for student learning. In exchange for this accountability, school leaders should be given freedom to do whatever it takes to help students achieve and should share what works with the broader public school system so that all students … Read More

ESSA and Federal Education Budget Create Discord in Washington, D.C.

Even though healthcare and the Russian investigation capture the daily headlines in Washington, D.C., there is still real work being accomplished, although not without criticism. Some states that have already submitted their ESSA plans for review now find themselves having to defend them after feedback from the Department of Education. The response from the department … Read More

Marketing to CTE Career Tech Ed Teachers

Career and Technical Education (CTE) Teachers can be a viable audience for many employers, retailers and even higher education and training companies. Finding a list of accurate lists of career tech ed teachers’ names can be a challenge.  But, when a quality direct mail or email list is found, it can generate a great return. MCH … Read More

Don’t let your K12 Product Launch be a DUD – 5 Ways to make it POP!  

Are you launching a new product or service in the K12 market sector?  It’s important to make sure you are taking the right steps to implement a multi-channel marketing strategy to get noticed and make a good first impression. If you fail to launch properly, your product could be considered a dud. The excitement of … Read More

Obtain Maximum Reach with MCH’s K12 Education Email Data

Obtain Maximum Reach with MCHs K12 Education Email Data for your Next Marketing Campaign Are you building your K-12 marketing strategies with the freshest data possible? If your data provider refreshes their file only 1-2 times per year, chances are, you’re not! MCH Monitor™ Technology listens in real-time to daily marketplace changes, and those changes … Read More

Expanding Career and Technical Education in K-12 schools

The skills gap is real.  More than 80 percent of manufacturers report that talent shortages will impact their ability to meet customer demand. According to Deloitte and The Manufacturing Institute, The Skills Gap in US Manufacturing report, Career and Technical Education in K-12 schools plays a vital role in helping American businesses close the skills gap by … Read More

Quality Data Is the Foundation for Integrated Marketing Strategies

One of the most important elements of an effective integrated marketing strategy is quality data. When focusing on K-12 sales and marketing, using valid education data is key. There are two integrated marketing strategies that utilize data to achieve positive results:        Data-driven marketing Data-driven marketing is based on market insight and analytics to target the … Read More