Becoming an Email Investigator

Finding the Right Clues is Critical to Email Success Get to Know Your Audience—Below the Surface For the past few years, responsive email has been at the top of email marketing best practices for good reason. With record percentages of people using mobile phones and devices, it seems that nearly everyone is reading their email … Read More

Are you getting the most from your social media campaigns?

  Social media is an integral part of a well-rounded marketing campaign.  However, strategic analytics and measurement are critical for success in this channel.  Gone are the days of merely having a social presence just because your target audience uses social.  The reality of today is, most people have a social profile and classify themselves … Read More

MCH’s Healthcare Data: Source for Money’s Best Places to Live

Money Magazine just published their highly anticipated report, Best Places to Live 2017. Money.com identified 100 spots that offer a healthy economy, affordable homes, and a high quality of life. In this report, MCH Strategic Data is named as one of the key sources of data that contributed to  “Best Places to Live for 2017” on Money.com’s website. How … Read More

Impacts of Hurricane Irma

On the heels of Hurricane Harvey, the United States is preparing for yet another tropical storm likely to affect the state of Florida.  Hurricane Irma is expected to bring devastating winds to much of the state, regardless of the exact track of the center. As a result of the storm, USPS operations have ceased in … Read More

What You Need to Know About New Guidelines for K-12 Edtech Research

The Education Technology Industry Network (ETIN) of SIIA has updated the research guidelines they first published in 2011.  New ESSA legislation includes specific definitions of what counts for evidence of impact in product efficacy research. These new guidelines focus specifically on the K-12 market and will impact any effectiveness research you conduct and present in … Read More

Understanding Charter Schools

The core of the charter school model is the belief that public schools should be held accountable for student learning. In exchange for this accountability, school leaders should be given freedom to do whatever it takes to help students achieve and should share what works with the broader public school system so that all students … Read More

Marketing to CTE Career Tech Ed Teachers

Career and Technical Education (CTE) Teachers can be a viable audience for many employers, retailers and even higher education and training companies. Finding a list of accurate lists of career tech ed teachers’ names can be a challenge.  But, when a quality direct mail or email list is found, it can generate a great return. MCH … Read More