MCH’s Healthcare Data: Source for Money’s Best Places to Live

Money Magazine just published their highly anticipated report, Best Places to Live 2017. Money.com identified 100 spots that offer a healthy economy, affordable homes, and a high quality of life. In this report, MCH Strategic Data is named as one of the key sources of data that contributed to  “Best Places to Live for 2017” on Money.com’s website. How … Read More

Impacts of Hurricane Irma

On the heels of Hurricane Harvey, the United States is preparing for yet another tropical storm likely to affect the state of Florida.  Hurricane Irma is expected to bring devastating winds to much of the state, regardless of the exact track of the center. As a result of the storm, USPS operations have ceased in … Read More

What You Need to Know About New Guidelines for K-12 Edtech Research

The Education Technology Industry Network (ETIN) of SIIA has updated the research guidelines they first published in 2011.  New ESSA legislation includes specific definitions of what counts for evidence of impact in product efficacy research. These new guidelines focus specifically on the K-12 market and will impact any effectiveness research you conduct and present in … Read More

Understanding Charter Schools

The core of the charter school model is the belief that public schools should be held accountable for student learning. In exchange for this accountability, school leaders should be given freedom to do whatever it takes to help students achieve and should share what works with the broader public school system so that all students … Read More

Marketing to CTE Career Tech Ed Teachers

Career and Technical Education (CTE) Teachers can be a viable audience for many employers, retailers and even higher education and training companies. Finding a list of accurate lists of career tech ed teachers’ names can be a challenge.  But, when a quality direct mail or email list is found, it can generate a great return. MCH … Read More

Best Practices for Using Marketing Automation Platforms Without a CRM Connection

How to Leverage Email to Support an Active Sales Team –  Part 2 Today, many companies face the dilemma of not being able to fully automate a connection between a CRM and marketing automation platform.  However, that should not interfere with the ability for sales and marketing teams to collaborate and bring efficiency to the … Read More

Expanding Career and Technical Education in K-12 schools

The skills gap is real.  More than 80 percent of manufacturers report that talent shortages will impact their ability to meet customer demand. According to Deloitte and The Manufacturing Institute, The Skills Gap in US Manufacturing report, Career and Technical Education in K-12 schools plays a vital role in helping American businesses close the skills gap by … Read More