MCH Strategic Data Creates New Business Unit That Solves Complex Technology and Integration Issues for Clients.

MCH, a Microsoft Certified Partner, builds customized, affordable technology solutions that empower their clients to fully realize the power of their quality data. Driven by market demand, MCH has expanded their product and services offering to include affordable technology development solutions.  For almost 90 years, MCH has been a leader in B2B data services, but … Read More

Becoming an Email Investigator

Finding the Right Clues is Critical to Email Success Get to Know Your Audience—Below the Surface For the past few years, responsive email has been at the top of email marketing best practices for good reason. With record percentages of people using mobile phones and devices, it seems that nearly everyone is reading their email … Read More

Efficacy in Data Management

In a data first world, it’s paramount to stay ahead of the curve. More and more opportunities to collect, analyze and utilize data exist in today’s world. The optimal result of all that data is that your business has the vision to embrace the data and do something with it. An improved revenue stream is … Read More

Are you getting the most from your social media campaigns?

  Social media is an integral part of a well-rounded marketing campaign.  However, strategic analytics and measurement are critical for success in this channel.  Gone are the days of merely having a social presence just because your target audience uses social.  The reality of today is, most people have a social profile and classify themselves … Read More

The Long Tail of Email Marketing

Email marketing messages generally have an impact for a limited time.  This is generally a few days- while recipients receive, open and read their email.  There is an additional impact of email marketing that I think of as the long tail of email marketing. In the world of website marketing, long tail distribution describes the … Read More

Impacts of Hurricane Irma

On the heels of Hurricane Harvey, the United States is preparing for yet another tropical storm likely to affect the state of Florida.  Hurricane Irma is expected to bring devastating winds to much of the state, regardless of the exact track of the center. As a result of the storm, USPS operations have ceased in … Read More

How to Leverage Email to Support an Active Sales Team

Many sales teams have taken on larger territories versus in years past.  Do more with less. That seems to be the mantra of many businesses.  As overwhelming as it may feel, there are ways in which you can leverage email and data-driven marketing to support an active sales team. Learn how to create efficiencies that free up valuable … Read More

Marketing Automation and Quality Data

Marketing Automation Campaigns are Only as Good as the Data That Drives Them. The beauty of having a robust marketing automation program is that you can develop a pre-planned campaign keep your message in front of your audience.  After the initial campaign is developed and tested, there level of involvement from a marketing manager is … Read More

Meet an MCHer: President of MCH Amy Rambo

  Forward-thinking.  Efficient.  Innovative.   Success has a broad meaning for me.  I look beyond being successful in the workplace, but also look at my contributions as a mother, wife, friend, sister, aunt, etc. Family is important to me, and I respect others who have my same values.   What do you enjoy most about … Read More