A Comparative Study: The State of K-12 School Marketing Data

A research study conducted by Ruth P. Stevens, marketing professor and consultant on customer acquisition and retention, was done to assess accuracy and completeness of mailing lists in the K-12 school market. The outcome reveals MCH Strategic Data, the leading provider of real-time educational marketing data, has the largest number of accurate names and lowest percentage of errors.

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Principals’ Assessment of Public Education: 4th Annual Report

In this white paper, Annie Galvin Teich summarizes the results of the 4th Annual Principals' Assessment of Public Education. This year's survey was conducted by MCH Strategic Data with the help of edWeb.net and finds a significant number of schools are Common Core ready!

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Teachers’ Attitudes Toward Email Promotions

A New Opportunity: Summer Marketing Programs

Learn the results of an educator survey regarding their habits and attitudes toward email. More than 1,000 educators responded to the survey co-sponsored by School Market Research, Inc. and MCH Strategic Data. This white paper discusses when and where educators access their inbox as well as the topics and  offers that appeal to them. Survey responses also indicate the types of funds utilized to purchase classroom materials and when those purchases are made.

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From the Old K-12 to the new “Age 0-18” Education Market

MCH Strategic Data hosted the Early Childhood Marketing Leadership Council meeting in late 2013. From the Old K-12 to the new "Age 0-18" Education Market, authored by MCH President, John F. Hood, discusses the topic of early education before preschool, and the emerging recognition by states of the need to align education at all levels and from all sources toward established state standards.

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Principals’ Assessment of Public Education: 3rd Annual Report

In this white paper, Annie Galvin Teich summarizes the results of the  3rd Annual Principals' Assessment of Public Education. This year's survey was conducted by MCH, edWeb.net, the National Association of Secondary School Principals (NASSP), and the National Association of Elementary School Principals (NAESP). Learn more about  enrollment, special student populations, budgets, funding, curriculum, implementation of Common Core, and  principals' primary concerns about a myriad of critical issues they are facing.

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Year-End K-12 Spending Survey: Use It or Lose It

Annie Galvin Teich analyzes the results of the recent fiscal year-end survey conducted by District Administration and MCH. The report follows the recent webinar, K-12 Spending: Why You Need to Act Now! and spans the scope of FYE opportunities, timing, and front-line commentary from a district superintendent and high school principal.

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Child Care and the Economy

Child Care and the Economy, prepared on February 25, 2013 by Mike Wilson, Early Childhood Market Specialist at MCH Strategic Data provides an in-depth analysis of the institutionalized child care market, from President Reagan’s terms through the current Obama administration. Wilson’s report covers key issues and macroeconomic trends that impact the market including employment, family income, consumer spending, and funding.

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Principals’ Assessment of Public Education: 2nd Annual Report

K-12 schools are clearly in flux. This white paper, authored by Annie Galvin Teich, summarizes the results of the 2nd Annual K-12 Principal Survey conducted by MCH Strategic Data. Topics covered include Critical Challenges, Creating an Effective Learning Environment, Funding Challenges and Mandated Initiatives, School Staffing, Teacher Morale, and Technology. School principals and teachers work on the front lines and are faced with changing demographics and evolving expectations for student skill sets. Read this paper today to learn more the impact of student readiness, parental involvement, funding mandates, and emerging trends.

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A Survey of K-12 Educators on Social Networking, Online Communities and Web2.0 Tools

This report summarizes the results of new research that benchmarks educators' participation in social networks and online communities. The survey was conducted by MMS Education and sponsored by edWeb.net and MCH Strategic Data. The research updates and expands upon a study conducted in 2009, and shows that educators have significantly increased their adoption of social media tools for personal use and professional collaboration. In addition, the study delves into detail about the sites educators have joined, how frequently they use them, how they use them, and the value and concerns around using social networking in education.

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2012 School Technology Survey Briefing

This white paper summarizes the results of a 2012 telephone survey of the largest public school districts in the U.S. regarding the technology currently in use and planned purchases within the next 18 months. The survey also included questions about the brands of technology in use and district technology budgets. Technologies covered in the survey are tablet computers/eReaders, cloud computing tools, digital whiteboards, distance learning services, document cameras, student response systems (clickers), wireless internet, and student supplied technology (BYOT). If education technology is your market, you should read this white paper before planning your next campaign.

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The Preschool Market in this Election Year

This early childhood industry white paper, The Preschool Market in this Election Year, is based on the market research recently conducted by Mike Wilson, MCH Strategic Data’s Early Childhood Market Specialist. The white paper provides insight into funding levels and how various administrations have supported early childhood programs. This detailed white paper hypothesizes on the changes in early childhood funding if President Obama should be reelected, or if presidential candidate Mitt Romney is elected, and showcases the benefits of a new national child care system for four-year olds. Read this white paper to discover the impact a presidential election has on the early childhood market.

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Comparison of Postal and Online Surveys: Cost, Speed, Response Rates, and Reliability

This insightful white paper, Comparison of Postal and Online Surveys: Cost, Speed, Response Rates, and Reliability provides a direct comparison of postal surveys versus online surveys. In this market research study recently conducted by MCH Strategic Data and Education Market Research (EMR), numerous hypotheses on cost, speed, response rates, and reliability were tested, compared, and analyzed. Read this white paper to determine the relative advantages, and possible limitations, of both postal and online surveys. Plus, find out how the length of survey affects response rates and data reliability. This white paper is a valuable resource to use as a guideline when developing your next market research survey project.

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B2i Marketing: Optimizing the Value of the Purpose-Driven Industry

This detailed white paper, Business-to-Institution: Optimizing the Value of the Purpose-Driven Industry, will provide important information on how you can discover the value in the B2i market. Institutions—i.e. the .org, .gov, and .edu segments—total more than 2 million in the United States. They include healthcare facilities, places of worship, educational organizations, government entities, and other non-profits. Read this white paper to gain a complete understanding of how to adapt your marketing efforts to reach the decision maker; how institutions conduct business and how they differ from businesses; and their complex process of billing and payments. Plus, you will also learn how to become an approved federal government vendor!

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Social Media Marketing in Education

A new survey and white paper, Social Media Marketing in Education, reveals how and why the education industry uses social media. The survey, issued by the Education Division of the Software & Information Industry Association, edWeb.net, and MCH Strategic Data, offers insight into the social media tactics valued most by education executives. By reading this white paper and survey, you’ll gain a better understanding of how to market your offers to this growing industry…and increase your response rates and profits!

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Targeting an Under-Marketed Opportunity in B2B

How do you find the true decision makers that are hidden by the institutional purchasing process? The upside-down nature of decision-making at institutions makes life very difficult for marketers. The decision makers with whom marketers want relationships are hidden behind the formality of institutional finance departments and purchase orders. Tracking the origin of orders is very difficult. Where in a business environment it is often possible to identify a sole decision maker, in an institution one may have to reach out to many and still also rely on the fact that peer groups of professionals communicate a lot among themselves. Because decision maker names are often not available or not easily identified on purchase orders, many don't appear on response databases. Marketers who primarily rely on response databases are unintentionally doomed to underperform in the institutional market. The more you understand the differences between business purchasing and institutional purchasing, the more you will be able to understand where and by whom purchasing decisions are made and how to take full advantage of this unique, big, and fast growing B2B market segment.

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