Marketing Automation and Quality Data

Marketing Automation Campaigns are Only as Good as the Data That Drives Them. The beauty of having a robust marketing automation program is that you can develop a pre-planned campaign keep your message in front of your audience.  After the initial campaign is developed and tested, there level of involvement from a marketing manager is … Read More

Institutions: How to Capitalize on Influencers to Grow Your Business

The landscape of institutional purchasing can make it difficult to identify the actual decision-maker. You need a data-driven marketing partner that understands how institutions work. The mistake that many data and information companies make is that they treat institutions the same as businesses. The same rules do not apply and can lead to inaccurate data … Read More

Making the Most of Your Email Marketing in 2017

Email continues to be an integral channel in 2017. However, like with any medium, there are always ways to improve results. The days of “spray and pray” emailing are long behind us, replaced by account-based marketing and one-to-one messaging.  Customers and prospects expect you to know them and understand them and provide a good user … Read More

Donations Peak Near Holidays in Christian Churches

It’s no secret that getting your offer to the right person, at the right address, at the right time is the key to increasing sales. Right now, Christian churches are preparing for the Easter holiday and Vacation Bible School. Since holidays are frequently peak donation times, this is one of the best times to market … Read More

Marketing to Churches – Timing Matters!

The timing of direct and email institutional marketing campaigns is important and can be very complicated. When you market to schools, you want to avoid spring breaks and holidays. If your products and services are best suited for local government offices, tapping into the three months prior to fiscal year-end is a golden opportunity. If … Read More