Marketing Automation and Quality Data

Marketing Automation Campaigns are Only as Good as the Data That Drives Them. The beauty of having a robust marketing automation program is that you can develop a pre-planned campaign keep your message in front of your audience.  After the initial campaign is developed and tested, there level of involvement from a marketing manager is … Read More

Building Data-Driven K-12 Marketing Programs

The power of data-driven marketing Today’s marketers have more control over who, what, when, where and how messages and ads are served.  Digital platforms give marketers the ability to find look-alike audiences with the click of a mouse.  However, the ability to be successful resides in having a clean, accurate customer and prospect database.  Having … Read More

The Secret Sauce for Back to School

Back to school is a time of new beginnings – for kids starting a new grade, entering a new school, meeting new friends, and getting a new teacher. Every year more than 825,000 teachers enter the workforce, switch to a new school, or teach a new subject or grade.  This is more than 25% of … Read More

K12 Marketing for the Changing Landscape

Although my “day job” is working as a Marketing Manager at MCH Strategic Data, in my spare time I am on a board for my children’s K-6 elementary school. Our mission is to provide supplemental funds to the school for innovative curriculum that the school’s budget will not cover. At this point, most schools in … Read More

185,000+ Educators New-to-Schools

Just last week another 37,331 US educators joined the payrolls. That brings the year-to-date total to 185,149. The MCH forecast is nearly spot-on, indicating the market will experience an expected 16% churn rate. For school marketers, this is important. It represents both a significant challenge and a terrific opportunity. Avoiding Significant Waste – Grabbing Marketing Opportunity Marketers know that … Read More

Infographic Depicts How Use of Real-time Data Doubles Click-through Rates

MCH Strategic Data offers cost-effective education marketing data that achieves higher campaign results Sweet Springs, Mo. (Sept. 29, 2014)­ – The leading provider of real-time educational marketing data, MCH Strategic Data, releases an infographic depicting the frequency of school personnel changes and the optimal time for education marketing. Data for the infographic was gathered through … Read More

MCH Strategic Data Tracks Seasonal Hiring of School Staff

Analysis confirms July, August and September are months of greatest change; estimates 8 to 10 percent of school personnel are new to their institutions in three-month period Sweet Springs, Mo. (Aug. 19, 2014)­ – Nearly 50 percent of students will return to school from Aug. 18-29 as depicted in this interactive graphic from MCH Strategic … Read More

Monitor Service Update: The Progress Continues

Monitor Service Progress Report, July 2014 Here at MCH we continue to make progress with our new compiling methodology, the Monitor Service, which we update and verify all school personnel every month. We check the schools’ websites each month and update our database with the changes we see, enabling us to get close to a … Read More

Near Real-time Updating is an Opportunity for Near Real-time Marketing

A very interesting season is upon us. For nearly a year now, we have tracked the results of our new monthly updating process. Through that process we have been able to measure the seasonal hiring of new teachers and other school staff. As expected, July, August, and September are the months of greatest change but … Read More