Marketing Automation and Quality Data

Marketing Automation Campaigns are Only as Good as the Data That Drives Them. The beauty of having a robust marketing automation program is that you can develop a pre-planned campaign keep your message in front of your audience.  After the initial campaign is developed and tested, there level of involvement from a marketing manager is … Read More

Institutions: How to Capitalize on Influencers to Grow Your Business

The landscape of institutional purchasing can make it difficult to identify the actual decision-maker. You need a data-driven marketing partner that understands how institutions work. The mistake that many data and information companies make is that they treat institutions the same as businesses. The same rules do not apply and can lead to inaccurate data … Read More

Making the Most of Your Email Marketing in 2017

Email continues to be an integral channel in 2017. However, like with any medium, there are always ways to improve results. The days of “spray and pray” emailing are long behind us, replaced by account-based marketing and one-to-one messaging.  Customers and prospects expect you to know them and understand them and provide a good user … Read More

How MCH’s healthcare data helped determine the “Best Places to Live”.

Money Magazine just published their highly anticipated report of 50 Best Places to Live. Our customer, Onboard Informatics, partnered with Money Magazine to analyze important data points to determine these rankings. “MCH Strategic Data has been a great partner for Money.com’s “Best Places to Live” feature, supplying hospital, and doctor count and education data. The … Read More

Marketing to Diagnostic Imaging Centers

Is your next campaign focused on marketing to diagnostic imaging centers? Let MCH Strategic Data provide up-to-date data. Before beginning marketing to diagnostic imaging centers, it’s essential to be sure your marketing data is accurate and up-to-date. MCH Strategic Data provides high quality, up-to-date data for marketing to diagnostic imaging centers throughout the United States. Marketing … Read More

Custom Marketing Services for Doctors

Contact MCH Strategic Data to receive custom marketing services for doctors At MCH Strategic Data, the experienced MCH Response Lab™ provides a wide range of custom marketing services for doctors, and the other institutions that MCH Strategic Data compiles extensive data for. From MCH Strategic Data’s doctor database, marketers can create targeted lists to reach … Read More

Effective Direct Mail Marketing to Dentists

Turn to MCH Strategic Data for effective direct mail marketing to dentists When marketers are in need of useful data services to assist them with effective direct mail marketing to dentists, or a variety of other markets, they can turn to MCH Strategic Data’s experienced team of Sales Managers to create and implement the most … Read More

Healthcare Executives – The Hidden Power in Hospitals

When I think of a busy medical center, the image which comes to mind is not usually a hospital that is filled with healthcare executives looking to make purchases for supplies of all types, nor of health service administrators needing to enlist a wide variety of services.  The image that comes up is usually the … Read More

Looking for doctor email lists and doctor mailing lists?

Why market to doctors? They are among the most educated, affluent, and respected members of our society! Some marketers have products and services applicable to each and every doctor currently practicing. Others healthcare marketers need to reach doctors by specialty with a very precise message. Regardless of which type of marketer you are, MCH has … Read More

Marketing to the Medical Practice Manager Today

It is Monday, your coffee is hot and in hand, your desk is spot-on organized. Okay, maybe not, but either way, this week, your plan is to reach out to physician practice managers in your sales territory.  You are making certain they received the new business collateral you sent, along with that useful desktop gadget … Read More