Making the Most of Your Email Marketing in 2017

Email continues to be an integral channel in 2017. However, like with any medium, there are always ways to improve results. The days of “spray and pray” emailing are long behind us, replaced by account-based marketing and one-to-one messaging.  Customers and prospects expect you to know them and understand them and provide a good user … Read More

From the Principals’ Perspective

It is no surprise to anyone who works closely with school districts that most still find that their budgets do not stretch far enough. Our annual survey of K-12 principals confirmed that again this year. However, the survey also allows us to spot early trends and anticipate the impact of changing conditions and circumstances in … Read More

Trends in High School Dropout Rates

Trends in High School Dropout Rates. Much attention is currently being paid to preparing students for college and career success. Dropping out of high school has a range of negative outcomes ranging from diminished lifetime earnings to a greater propensity to land in prison. A new report from the National Center for Education Statistics (NCES) … Read More

New Study: Principals Work 60-Hour Workweek

School principals work an average of 60 hours per week, with many principals in high-poverty schools logging additional hours. A new study by the Federal Regional Education Laboratory (REL) for Northeast and Islands quotes a Michigan elementary principal who says that being a principal is not a job; “it’s a lifestyle.”   How Do Principals … Read More

Highlights from NMC/CoSN K-12 Horizon Report

2016 report examines emerging technologies for their potential impact on teaching, learning and creative inquiry in schools. An annual consideration of the trends and technologies that will drive educational change in the future, this year’s Horizon Report identifies six key trends, six significant challenges, and six important developments in edtech that are evaluated in the … Read More

The Broadband Imperative II: Equitable Access for Learning

Building on its previous work, SETDA’s new report focuses on the current state of schools’ connectivity and the steps required to support current and future digital needs for students both in and out of school. The research was conducted in partnership with state level educators such as CIOs and state network managers, E-rate coordinators and … Read More

The Secret Sauce for Back to School

Back to school is a time of new beginnings – for kids starting a new grade, entering a new school, meeting new friends, and getting a new teacher. Every year more than 825,000 teachers enter the workforce, switch to a new school, or teach a new subject or grade.  This is more than 25% of … Read More

ESSA vs. NCLB – What You Should Know for 2016-2017

ESSA vs. NCLB – What You Should Know for 2016-2017 Last December when ESSA was signed into law, it represented the first reauthorization of the Elementary and Secondary Education Act (ESEA) since 2001, when NCLB went into effect. While ESSA includes many of the same requirements as NCLB, there is now more flexibility in how … Read More