Taking Advantage of Year-End Spending

Why You Need to Act Now School district spending has predictable cycles. The budget year for most districts is July 1 to June 30 each year. This means that during the spring months, districts are entering the final stages of their budget development process for the upcoming school year and looking to spend remaining funds … Read More

Marketing Automation and Quality Data

Marketing Automation Campaigns are Only as Good as the Data That Drives Them. The beauty of having a robust marketing automation program is that you can develop a pre-planned campaign keep your message in front of your audience.  After the initial campaign is developed and tested, there level of involvement from a marketing manager is … Read More

Meet an MCHer: President of MCH Amy Rambo

  Forward-thinking.  Efficient.  Innovative.   Success has a broad meaning for me.  I look beyond being successful in the workplace, but also look at my contributions as a mother, wife, friend, sister, aunt, etc. Family is important to me, and I respect others who have my same values.   What do you enjoy most about … Read More

Expected Growth for Charter Schools

  The Trump Administration’s proposed budget for 2018 isn’t all bad news.  Although a 13% overall reduction in funding, there are considerable increases for charter schools and private school choice programs. On April 28, Congress will decide whether or not they want to continue the funding resolution as is or make changes for the upcoming … Read More

Building Data-Driven K-12 Marketing Programs

The power of data-driven marketing Today’s marketers have more control over who, what, when, where and how messages and ads are served.  Digital platforms give marketers the ability to find look-alike audiences with the click of a mouse.  However, the ability to be successful resides in having a clean, accurate customer and prospect database.  Having … Read More

Institutions: How to Capitalize on Influencers to Grow Your Business

The landscape of institutional purchasing can make it difficult to identify the actual decision-maker. You need a data-driven marketing partner that understands how institutions work. The mistake that many data and information companies make is that they treat institutions the same as businesses. The same rules do not apply and can lead to inaccurate data … Read More

Making the Most of Your Email Marketing in 2017

Email continues to be an integral channel in 2017. However, like with any medium, there are always ways to improve results. The days of “spray and pray” emailing are long behind us, replaced by account-based marketing and one-to-one messaging.  Customers and prospects expect you to know them and understand them and provide a good user … Read More

From the Principals’ Perspective

It is no surprise to anyone who works closely with school districts that most still find that their budgets do not stretch far enough. Our annual survey of K-12 principals confirmed that again this year. However, the survey also allows us to spot early trends and anticipate the impact of changing conditions and circumstances in … Read More