Institutions: How to Capitalize on Influencers to Grow Your Business

The landscape of institutional purchasing can make it difficult to identify the actual decision-maker. You need a data-driven marketing partner that understands how institutions work. The mistake that many data and information companies make is that they treat institutions the same as businesses. The same rules do not apply and can lead to inaccurate data … Read More

Making the Most of Your Email Marketing in 2017

Email continues to be an integral channel in 2017. However, like with any medium, there are always ways to improve results. The days of “spray and pray” emailing are long behind us, replaced by account-based marketing and one-to-one messaging.  Customers and prospects expect you to know them and understand them and provide a good user … Read More

From the Principals’ Perspective

It is no surprise to anyone who works closely with school districts that most still find that their budgets do not stretch far enough. Our annual survey of K-12 principals confirmed that again this year. However, the survey also allows us to spot early trends and anticipate the impact of changing conditions and circumstances in … Read More

Trends in High School Dropout Rates

Trends in High School Dropout Rates. Much attention is currently being paid to preparing students for college and career success. Dropping out of high school has a range of negative outcomes ranging from diminished lifetime earnings to a greater propensity to land in prison. A new report from the National Center for Education Statistics (NCES) … Read More

New Study: Principals Work 60-Hour Workweek

School principals work an average of 60 hours per week, with many principals in high-poverty schools logging additional hours. A new study by the Federal Regional Education Laboratory (REL) for Northeast and Islands quotes a Michigan elementary principal who says that being a principal is not a job; “it’s a lifestyle.”   How Do Principals … Read More

The Shifting Economic Landscape

In The State of American Jobs, the Pew Research Center highlights the changing nature of business skills and training required to be successful in the new economy, and asserts that the shifting economic landscape is reshaping how we work and the way people think about the skills they need to get ahead in the workplace. … Read More

Doctor Office Manager Lists Are Overlooked

Don’t Forget About Doctor Office Manager Lists. Doctor office manager lists? Most marketers want to go right for the doctors. However, we recommend directing an offer to the office manager at medical practices and dental practices. Why you ask? Well, that person has a large impact on purchasing decisions. First, MCH can help you decide what … Read More